Digital Asset Management Solutions

The core tool for content management across all systems

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What is Digital Asset Management (DAM)?

Digital Asset Management (DAM) is a discipline for organising, categorising, searching, retrieving, and archiving files such as images, documents, creative files, audio and video clips.

A file becomes an asset as a DAM system adds value by adding metadata to describe its content, usage rights, and rules that govern the availability and delivery of those assets to people who need to consume them.

These assets then have intrinsic value to an organisation, which can be better managed, measured and capitalised.

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What does a Digital Asset Management system do?

A DAM system provides a central area of organised structure to create a single source of truth for all forms of content within your organisation.

This enables content to be easily accessible, collaborated on, and repurposed across the entire organisation.

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What are the main benefits of a DAM system?

The main benefits include significant cost savings and ROI improvements by reducing the time spent sharing and searching for content and needlessly recreating files. It also eliminates duplicate storage and lowers the risk related to copyright and usage rights while ensuring consistent brand representation.

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How does a DAM system integrate with the rest of a business?

Positioned at the core of your technology stack, a DAM facilitates a digital asset supply chain - from creation and collaboration on content to distribution and consumption.

A DAM system can integrate seamlessly with key business systems such as CRM, ERP, PIM, marketing platforms, and e-commerce solutions.

Learn More About Our Digital Asset Management Products

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Upstream

Assets come in and are stored according to set criteria. Examples are

  • Content Writers
  • Product Managers
  • Photographers
  • Video production companies
  • Master Data Management Systems
  • Artwork approval systems
  • Another DAM or Media Library
  • Enterprise Content Buying Platform
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a digital asset supply chain just like a logistics warehouse

A DAM reduces waste, improves employee productivity and drives increased customer engagement.

Downstream

Assets are requested or delivered to other business systems based on user interaction or via business rules

  • Websites
  • Mobile apps
  • Social Media
  • In-Store Displays
  • CRM
  • Email marketing
  • Ecommerce

Enhance Business Operations with Integrated DAM Solutions

DAM Integration is the key to optimising your content supply chain

Implementing a Digital Asset Management (DAM) system is crucial for all things content in your business, but its true value is unlocked when seamlessly integrated with core business operations like Customer Service and Sales, Product Management, Content Resource Management, Enterprise Resource Planning, Product Information Management, Marketing Platforms, and e-Commerce solutions. 

Creative Folks are specialists in creating robust integrations, optimising content utilisation, and streamlining workflows across your entire organisation to unlock the broader business benefits a DAM can deliver.

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CRM-Integration

CRM Integration

Ensure your customer is provided with the latest product information and brand messaging with the latest approved content available to reuse in the CRM.

Find, reuse, and share the latest information with prospects and existing customers, and tailor responses to create a personalised experience.

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E-commerce Integration

Enhancing the quality of search and information available to your customers can increase engagement and value in your online store transactions. 

By integrating DAM you can dynamically serve the latest images, videos and content of your brand and products to increase accuracy and omnichannel confidence.

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PIM Integration

Reduce time to market with new and updated product information updates dynamically updated to your marketing content.

Stop relying on manual notifications and checks to ensure your omnichannel product marketing is accurate.

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Marketing Platform (or MRM?) Integration

If you use a planning and resource tool, such as Monday.com, Wrike, Skills Workflow, etc., the common problem is knowing the status of the associated content. Is it waiting for approval, in corrector, or just not actioned?

Connecting the assets/content to the tasks will reduce guesswork, speed up reporting, and ensure everyone is on the same page. 
Using prebuilt integrations such as SiPHON Connect allows you to get on top of your deadlines.

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ERP Integration

An ERP is at the heart of every major supply chain and contains vital information crucial to marketing, sales, and customer services.

However, an ERP does not contain the rich information needed in a modern customer experience. Benefit by aggregating the ERP data with rich assets and content, provide faster and more accurate engagement with customers and streamline operational processes.

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Content Production

Whether you have an internal design team or an external agency, manually copying those approved files to your ‘business systems’ wastes a lot of time and effort.

Automate the creation of renditions for each channel and combine them with supporting brochures, videos, and text to remove the manual effort and time wasted getting your campaign in the market.

Leading brands trust Creative Folks to optimise their content management with their DAM solutions

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Need some help with your digital asset management?

Discuss your challenges with one of our experts

Book a session with one of our experts to analyse your current content situation and how Creative Folks can help resolve your challenges.

This 20-minute assessment will cover:

  • What digital assets are you working with?
  • What asset problems are you trying to solve?
  • How to optimise and automate your current processes
  • Advise on integrations and what you need to achieve your goals.

Frequently Asked Questions

Digital Asset Management systems create a single source of truth for rich assets to support business functions such as product management, brand style guides, content creation, knowledge bases, and marketing and e-commerce functions. They efficiently store, organise, and distribute digital content via self-serve UI and integration automation, making it easier for organisations to manage the lifecycle of their digital assets and improve operational efficiency.

A DAM system reduces costs by streamlining asset retrieval and reuse, minimising the need for duplicate resources, and cutting down the time teams spend searching for digital content. They can also be used to enable rights management to ensure penalties are not paid for copyright misuse.

DAM systems are versatile, managing a wide range of digital files, including images, videos, audio clips, presentations, and documents in a variety of languages and formats, all centralised for easy access and management.

Yes, DAM systems provide robust security features, including tiered access controls to both production and approved collateral and tracking asset usage, ensuring sensitive information is protected and compliance standards are met. Most Cloud DAMs also support SSO providers like OKTA to ensure ongoing user access is organisationally managed.

Absolutely. This is one of the original use cases and why DAM systems were created. DAM systems ensure all stakeholders access the most current and approved versions of digital assets, maintaining consistent brand messaging and identity across all platforms.

DAM systems have secure API’s and these can integrate with various business platforms, such as CRMs, ERPs, Work Collaboration and marketing automation tools, enhancing workflow efficiencies and content consistency across departments. Creative Folks are specialists in integrations as a service and have experience with many DAM integration projects, so we can connect data to populate the DAM and enhance search or automate image renditions and distributions to downstream systems like websites and e-commerce platforms. 

Metadata differentiates a DAM from a filestore system like SharePoint or Dropbox. Metadata refers to the descriptive information added to assets, making them easily findable. By using metadata and the image preview functions, a  ‘Google’ type search is possible, and search capabilities can be extended using structured parameters such as categories and curated taxonomies for faceted search.

Any business can and should use a DAM Platform as it is a foundational system in a modern integrated ecosystem. While DAMs are commonly used by marketers and content creators, anyone within an organisation who needs to curate and distribute digital content for both customer and employee experiences will benefit from the control and automation they provide.