Facebook is opening up Instant Articles to any publisher in the world. Instant articles load much faster than regular stories on Facebook and bring readers an interactive experience in their Facebook news feed. Instant articles are supported by most content management systems, but these web tools don't allow publishers to create truly beautiful stories easily and fast.
WoodWing Inception does, so you can focus on what really matters: an inspiring message for your audience.
Although many content management systems can publish to Facebook Instant Articles, Woodwing Inception offers you a chance to:
“Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them,” the company says. “Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world. With Instant Articles, they can do this while retaining control over the experience, their ads and their data.”
Facebook released some stats on the feature, indicating that Instant Articles are read 20 percent more often, have 70 percent better retention, and are shared 30 percent more often than regular pieces. In other words, making the Web faster makes people like the Web more.
Facebook Instant Articles are now available in WoodWing Inception as a direct publishing channel in addition to Adobe AEM Mobile and WoodWing Enterprise. Once you’ve set up the connection between Inception and Facebook, publishing stories take you only a few clicks. Its that easy.
Creative Folks have already assisted with deploying Inception to Australian Publishers, so if your interested in creating great stories yourself and want to incorporate Facebook articles into your workflow Contact the Creative Folks team and we can show you how quick and easy it is to get started.